Providing a great digital experience is rapidly becoming table stakes in today’s world. Consumers expect organizations to have websites and mobile apps that delight, enchant, and satisfy their needs. Organizations struggle to understand, “What are those needs?” It’s not just information. It’s not just informing a purchase decision. Thanks to digital’s power to enable one-to-one […]
Listen to Kirby Wadsworth, Co-Author of Recommend This!, talk about key concepts in the book. https://www.youtube.com/embed/fWzlk9qet-k
Interview with Kirby Wadsworth Read More »
Listen to Jason Thibeault, Co-Author of Recommend This!, talk about key concepts in the book. https://www.youtube.com/embed/yXk8-x-yyrI
Interview with Jason Thibeault Read More »
This presentation was given at the 2014 Revenue Marketing Summit (RevTalks) in a TED-style format. The 12-minute talk with the authors covers some of the high-level ideas from the book…with a bit of dramatic flair! https://youtu.be/d8D6UV1PUzY
Recommend This On Stage Read More »
Are People Recommending You? from Jason Thibeault
Are Your Customers Recommending You? Read More »
Doesn’t matter if this is your significant other or the customer that just walked in the door, without these three things (all of which we capture in the book), the relationship is doomed to failure. The video itself is a little avant-garde and strange but the message is clear: no relationship can survive without commitment,
The Three Characteristics of Any Long-Term Relationship Read More »
This was originally published on the eConsultancy blog where I guest blog from time-to-time. You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships. The problem is, in our
The One Thing That All Marketing Is About. Period. Read More »