Jason Thibeault

Jason Thibeault is the senior director of marketing strategy for Limelight Networks. In this role he helps direct Limelight’s corporate messaging and positioning, develops whitepapers and e-books, blogs, and evangelizes the Limelight solution offering to audiences around the world. He holds a B.A. in English from the University of California, Irvine Honors Program and a M.A. in English, with distinction, from California State University, Northridge. Jason is the co-author of the marketing thought-leadership book Recommend This! Delivering Digital Experiences People Want to Share (Wiley), the middle-reader chapter series Marmalade (Dime Novel Books), and rethinkeverythingblog.com. He is an inventor on a number of technical patents with Limelight Networks. Follow him on twitter @_jasonthibeault.

Executive Summary

Providing a great digital experience is rapidly becoming table stakes in today’s world. Consumers expect organizations to have websites and mobile apps that delight, enchant, and satisfy their needs. Organizations struggle to understand, “What are those needs?” It’s not just information. It’s not just informing a purchase decision. Thanks to digital’s power to enable one-to-one …

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Recommend This On Stage

This presentation was given at the 2014 Revenue Marketing Summit (RevTalks) in a TED-style format. The 12-minute talk with the authors covers some of the high-level ideas from the book…with a bit of dramatic flair! https://youtu.be/d8D6UV1PUzY

The One Thing That All Marketing Is About. Period.

This was originally published on the eConsultancy blog where I guest blog from time-to-time. You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships. The problem is, in our …

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