marketing

Recommend This On Stage

This presentation was given at the 2014 Revenue Marketing Summit (RevTalks) in a TED-style format. The 12-minute talk with the authors covers some of the high-level ideas from the book…with a bit of dramatic flair! https://youtu.be/d8D6UV1PUzY

The One Thing That All Marketing Is About. Period.

This was originally published on the eConsultancy blog where I guest blog from time-to-time. You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships. The problem is, in our …

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