from your marketing not what you want?
Then stop TALKING at your audience and starting ENGAGING with them!
Learn how to build relationships with your audience through digital channels in Recommend This!, a timeless marketing book about the power of creating connections with people.
5-star reviews on Amazon from verified readers
Helpful illustrations and diagrams
pages jam-packed with useful information and interviews
testimonials from well-known business leaders
What's It All About?
A detailed look at relationships and how to harness their power for business growth
This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a sale.
Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers.
The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today’s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn’t changed—relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult.
Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.
What do readers think?
”Connections, relationships, and insight – we all need it. Jason and Kirby have fundamentally reminded us of the critical need to meet people where they are – customers, friends, loved ones, neighbors – each provides us with the opportunity to connect in a genuine way. Technology becomes the powerful enabler, but without a roadmap we will never capitalize on our potential. Jason and Kirby offer a pragmatic, solutions oriented approach to help us drive business and personal relationships. Story after story demonstrates that technology is not just about efficiency, it’s about relationships.“
– Jane Shannon and Sandy Brisentine, MyExecutiveSolutions
Foreword to Recommend This! by CEO and Founder of Marketo, Phil Fernandez
What You'll Learn
Marketers from every industry can learn how to better cultivate and grow relationships using digital channels. Recommend This! will teach you the theory behind growing your digital audiences as well as provide practical examples of engaging better with customers online.
The first thing to do is to categorize marketing efforts into short-term and long-term. Short-term marketing activities, like advertising, tie directly into conversion. Long-term marketing activities, like a whitepaper, tie into relationship building. Relationships may eventually lead to sales, but short-term conversion isn’t the primary goal. By categorizing digital marketing activities, you can better set expectations regarding specific campaigns.
Relationships are about trust. Trust is about influence. The more trust you can develop, the more influence you can extend which, in turn, can lead to more loyal customers and more sales. But if you approach relationship building from just the perspective of “what can this potential customer provide me,” you are defeating the purpose of long-term digital marketing activities like content building. We have coined a term and method called Relawatts to help you measure the potential reach and impact of your digital relationships.
As we explain in Recommend This!, long-term digital marketing is an investment in building deep and meaningful relationships with your audiences. You need to measure this differently than shorter-term digital marketing activities which are designed to convert immediately (and can be measured against such KPIs).
Who Should Read Recommend This!
Below are reviews of Recommend This! from Amazon. Click on a reviewer’s name to open the review on the Amazon website.
Want to Learn More?
We’d love to discuss with you about how Recommend This! can empower your digital marketing efforts. Drop us a line and we’ll get back to you ASAP!