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Delivering Digital Experiences  
That People Want to Share  

Recommend This! Delivering Digital Experiences People Want to Share

Recommend This! Delivering Digital Experiences People Want to Share
$25.00$16.58
Authors: ,
Publisher: Wiley
ISBN: 9781118836699
Businesses today are facing an increasing challenge: how to get, and keep, the attention of their online audiences. The secret lies in building long-term relationships. Only most organizations know how to form relationships in the real world, not in the digital. This book translates what we know about forming real-world relationships to the digital channels through which many organizations engage with thousands of people everyday.
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Overview

Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences.

Key topics discussed in the book are:

  • Physical or digital, as humans we are driving to connect. Digital just makes it easier.
  • Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences.
  • Digital content must be personalized and relevant to receive attention, and more.
Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."